STL's Favorite Wedding Cake Artist
The inspiring story of Simply Sweet Sensations
The Heart and Soul Behind Simply Sweet Sensations' Exquisite Wedding Creations
In the heart of the wedding industry, one name stands out for its exquisite creations and unparalleled dedication: Jair Edwards of Simply Sweet Sensations. With a rich background and a passion that ignites every cake she bakes, Jair has turned her lifelong love for baking into a thriving business.
A Journey from Culinary Chef to Cake Artist
Jair Edwards has been a significant presence in the wedding industry for over a decade. Her journey began long before she started crafting wedding cakes in 2012. Baking since the tender age of 10, Jair honed her skills and expanded her knowledge, eventually earning a science degree in baking and pastry. Her career took her through various roles, including opening restaurants and bistros, revamping dessert menus for high-end establishments, and serving as a corporate chef for a school district and a head chef at a private school.
When the pandemic hit, Jair felt her God calling her to pursue her own venture. Despite her initial fears, she embraced this new path. In October 2020, after returning from an anniversary vacation, she was let go from her job. This pivotal moment led her to commit full-time to Simply Sweet Sensations, and she hasn’t looked back since.
Delicious Creations for Every Occasion
Simply Sweet Sensations offers a wide array of services to make any event memorable:
- Wedding Cakes
- Anniversary Cakes
- Dessert Bars
- Cupcakes
- Dessert Shooters
- Cookies
- Custom Sweet Treats for Weddings
Jair’s ability to cater to diverse tastes and preferences ensures that every client finds something delightful and unique.
Chandelier Dreams in the form of a wedding cake
One of Jair’s most unforgettable projects was a chandelier cake, a project that marked a significant shift in her wedding cake designs. The excitement of creating and delivering the cake was mixed with challenges, starting with a venue that lacked an elevator, forcing Jair and her husband to carry the assembled four-tier cake up the stairs. The clients wanted the cake to hang like a chandelier, but they underestimated its weight. Despite Jair’s warnings, the chandelier couldn’t hold the cake’s weight, leading to an on-site deconstruction and reassembly during the ceremony. Despite these hurdles, the cake turned out beautifully, and the clients loved it, making it a memorable experience.
Among the many cakes she has crafted, Jair’s favorite is a four-tier masterpiece for Rivercity. The bottom tier, made of edible paper, allowed her to showcase her creativity. The clients’ only request was for the cake to be elegant and delicious, giving Jair the freedom to create something truly special.
Unmatched Desserts with Style
Jair prides herself on offering free delivery and setup, a rarity in the wedding cake industry. The quality of her ingredients is another standout factor. She uses no cake mixes, opting for high-end vanilla, real butter, and fresh eggs. Everything is baked in-house the day before delivery, ensuring the freshest and most delicious cakes, free from preservatives Simply Sweet Sensations operates as a delivery-based cake shop, focusing on production to minimize food waste and ensure freshness. Every order is made to perfection, guaranteeing clients get the best value for their money.
Hiring a Cake Artist is Easy
Jair’s process is designed to be stress-free for her clients. It begins with clients sending inspiration, such as colors, cake designs they like, or pictures of the venue. Jair then creates a mock-up drawing and provides a quote. Once approved, a cake tasting is arranged, delivered to the client’s home for a more intimate and honest experience. After the tasting, a follow-up is conducted, flavors are chosen, and an invoice is sent. A $50 deposit secures the date, and a cake contract is drawn up. On the wedding day, the cake is delivered and set up by Jair herself, ensuring everything is perfect. A follow-up after the event ensures client satisfaction and encourages reviews.
Finding the Perfect Balance of Beauty and
Flavor in Your Wedding Cake
When he’s not DJing weddings, Nick enjoys decompressing by watching TV, going to the movies, or attending other DJs’ events to discover new tracks and techniques. He is also a radio host on KDHX 88.1, with shows on Friday afternoons and Monday mornings, and he holds a residency in Fairview Heights. These activities help him stay sharp and continuously improve his skills as a wedding DJ.
Life Beyond Baking
Outside of her thriving business, Jair is a fitness enthusiast, a self-described “gym girlie,” and actually is a certified personal trainer. Despite her profession, she isn’t tempted by sweets. She also enjoys reading, with a penchant for urban fiction, suspense, romance, and fantasy romance. Her latest favorite read is “The Passengers” by John Marrs, which she highly recommends.
The Cake Artist You Can't Miss
Jair Edwards’ journey from a young baking enthusiast to a successful cake artist is truly inspiring. Her dedication, creativity, and commitment to quality make Simply Sweet Sensations a top choice for anyone seeking luxury cakes that are as beautiful as they are delicious.
Stay tuned for more features on the best local wedding vendors in our upcoming blog posts. Whether you’re just starting your wedding planning journey or looking for those final touches, we’re here to help you every step of the way!
Happy Planning!
– Chelsey